Minimum of four (4) years and maximum of six (6) years
The credits required for the award of the first degree are as follows:
Core Courses (Department's Requirement) | - | 126 credits |
Electives Courses | - | 18 credits |
Mandatory Courses (Univ. Requirement) | - | 18 credits |
Research Project | - | 6 credits |
KCOM 101 Introduction to Communication Studies (3 Credits)
This course introduces students to the practices and principles of communication studies. The course generally focuses on the communication process. It further explains issues of perception, listening, self-disclosure, speech apprehension, ethics, nonverbal communication, conflict, power, and dysfunctional communication. Other topics include: Small group communication; Media, technology and communication, and Multimedia communication.
KCOM 102 Business Communication (3 credits)
This course focuses on effective communication management at individual, group and organizational levels. Topics include effective communication in business; the process of business communication; effective communication principles; business letters; business reports; oral presentation and use of modern electronic gadgets; the use of language; body language and other nonverbal communication; managing communication in small groups and teams; and internal communication within an organization.
KCOM 103 Introduction to Mass Communication (3 credits)
This course gives the student an overview of the broad field of Mass Communication by examining the basic types of communication, the nature, forms, content and audience of the media of mass communication. It also considers national mass media systems and mass communication across borders.
KCOM 104 Public Speaking (3 Credits)
This course provides instruction and skills in the preparation and delivery of speeches within a public setting and group discussion. Emphasis is on research, preparation, delivery, and evaluation of informative, persuasive, and special occasion public speaking. Upon completion, students should be able to prepare and deliver well-organized speeches and participate in group discussions with appropriate audiovisual support. Students should also demonstrate the speaking, listening, and interpersonal skills necessary to be effective communicators in academic settings, in the workplace, and in the community.
KCOM 105 Introduction to Computer & Telecommunication Technology (3 Credits)
This course introduces students to the basic understanding of computers as a tool to aid business operations and management decision making. Students will be exposed to the historical perspective of computers, trends in computer technology, telecommunications, the internet and related developments. Parts of computer, classification and generations of computers and their characteristics will be discussed. Students will also engage in hands-on practice in the use of computers for data processing.
KCOM 106 Introduction to Journalism (3 credits)
Journalists must have a strong foundation in writing and appreciation for language, and an interest in what is going on in the world around them. They need persistence in order to dig for facts and, increasingly, a willingness to find creative ways to bring together text, sound and images to tell the important stories of the day. This course will explore journalism’s traditions, and its newer iterations as well. It will introduce students to the journalism field. Journalism takes many forms, but all require an understanding of journalism’s responsibility to provide truthful, fact-based information in the public interest.
KREQ 110 Critical Thinking Skills (3 Credits)
This course is designed to challenge students to think critically and scientifically about issues learned and how they deal with knowledge in a critical manner to develop their capacity to make sense of information. At the end of the course students should be able to use critical and scientific principles to evaluate and analyze information presented in the form of reasoned arguments and other methods of persuasion. The course covers a range of topics selected from psychology, philosophy, religion, etc. including rationality, reasoning, religious cognition, emotion and decision-making. Religious doctrines and moral thinking will be surveyed. Other scientific models useful for developing critical thinking and problem solving skills for everyday life will also be examined.
KREQ 120 Academic Writing Skills I (3 Credits)
This course seeks to equip students with the language skills that will enable them to read and write effectively. Students will be taken through fundamental issues in grammar and composition in order to consolidate their language skills in these areas. The course will introduce students to basic grammatical structures such as the parts of speech and punctuations, their combinations, usage and functions in written and verbal situations. Reading and writing skills relevant to university work will be introduced. These will include the structure of the essay, unity, completeness and coherence in essay writing. Emphasis will be placed on class activities and group work, oral presentations and extensive practical assignments.
KREQ 130 Numeracy Skills (3 Credits)
This course is designed for students in the humanities. It aims at developing students’ ability to apply mathematical thinking in order to solve a range of problems in everyday situation. The course is designed to develop students’ numeracy skills. It is an essential management empowerment tool and it provides Managers a mathematical mind and an analytical attitude to business decision making.
Knutsford Bachelor of Arts programme in Communication and Media Studies is designed to offer experiential learning to students who intend to graduate in the following mentioned areas.
LEVEL 100
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES | ||||||
KCOM 101 | Introduction to Communication Studies | 3 | KCOM 102 | Business Communication | 3 | |
KCOM 103
| Introduction to Mass Communication | 3 | KCOM 104 | Public Speaking | 3 | |
KCOM 105
| Introduction to Computer and Telecommunication Technology | 3 | KCOM 106 | Introduction to Journalism | 3 | |
UNIVERSITY REQUIRED COURSES | ||||||
KREQ 110
| Critical Thinking Skills | 3 | KREQ 120
| Academic Writing Skills I | 3 | |
KREQ 130
| Numeracy Skills | 3 | KREQ 160
| Science and Technology in our Lives | 3 | |
TOTAL
| 15 | TOTAL | 15 |
LEVEL 200
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES
| ||||||
KCOM 201 | Ghana and Geopolitics of Africa | 3 | KCOM 202 | Media, Culture and Society | 3 | |
KCOM 203 | Foundations of Broadcasting | 3 | KCOM 204 | Comparative Media Systems | 3 | |
KCOM 205
| Introduction to Public Relations | 3 | KCOM 206
| Introduction to Advertising | 3 | |
KCOM 207 | Foundations in Psychology & Sociology | 3 | KCOM 208 | Introduction to Marketing | 3 | |
KCOM 209 | Phonology and Phonetics for Communicators | 3 | KCOM 212 | Introduction to Digital Media Production | 3 | |
UNIVERSITY REQUIRED COURSES
| ||||||
KREQ 210
| Academic Writing Skills II | 3 | KREQ 220
| Africa and World Development | 3 | |
TOTAL | 18 | TOTAL | 18 |
LEVEL 300
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES
| ||||||
KCOM 301 | Communication Research Methods I | 3 | KCOM 302 | Communication Research Methods II | 3 | |
KCOM 303
| Mass Communication Models & Theories | 3 | KCOM 304 | Media Law & Ethics | 3 | |
KCOM 306 | Internship | 3 | ||||
CORE SPECIALIZATION COURSES
| ||||||
KMMJ 301
| News Gathering and Reporting
| 3 | KMMJ 302 | News Writing and Editing | 3 | |
KMMJ 303
| Feature Writing and Reporting | 3 | KMMJ 304 | Multimedia Reporting | 3 | |
KMMJ 305 | Media Management | 3 | ||||
ELECTIVE COURSES (Select a minimum of one course for each Semester)
| ||||||
KMMJ 307
| Magazine Management and Production | 3 | KMMJ 306 | Opinion and Editorial Writing | 3 | |
KMMJ 309
| Media Developments in Ghana and Africa | 3 | KMMJ 308
| Advanced Digital Media Production | 3 | |
KMMJ 311
| Applications of Digital Technologies | 3 | KMMJ 312 | Broadcast Documentary Production | 3 | |
KMMJ 313 | Elements of Film | 3 | KMMJ 314 | Web Application and Development | 3 | |
KMMJ 315 | Introduction to Screenwriting | 3 | ||||
TOTAL | 18 | TOTAL | 18
|
LEVEL 400
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES
| ||||||
KCOM 401 | Media and Gender
| 3 | KCOM 400 | Project Work | 6 | |
KCOM 403 | Global Communication | 3 | KCOM 402 | Communication and Development | 3 | |
CORE SPECIALIZATION COURSES
| ||||||
KMMJ 401
| Online and Digital Journalism | 3 | KMMJ 402 | Digital Photo Journalism
| 3 | |
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and a minimum of one course for the second Semester)
| ||||||
KMMJ 403 | Investigative Reporting | 3 | KMMJ 404
| Community Broadcasting | 3 | |
KMMJ 405
| Information Storage and Management Technologies | 3 | KMMJ 406 | Mass Media and Public Opinion | 3 | |
KMMJ 407 | Business and Financial Reporting | 3 | KMMJ 408 | Multimedia and Web Design | 3 | |
KMMJ 409 | Sports Reporting | 3 | ||||
TOTAL | 15 | TOTAL | 15
|
LEVEL 100
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES | ||||||
KCOM 101 | Introduction to Communication Studies | 3 | KCOM 102 | Business Communication | 3 | |
KCOM 103
| Introduction to Mass Communication | 3 | KCOM 104 | Public Speaking | 3 | |
KCOM 105
| Introduction to Computer and Telecommunication Technology | 3 | KCOM 106 | Introduction to Journalism | 3 | |
UNIVERSITY REQUIRED COURSES | ||||||
KREQ 110
| Critical Thinking Skills | 3 | KREQ 120
| Academic Writing Skills I | 3 | |
KREQ 130
| Numeracy Skills | 3 | KREQ 160
| Science and Technology in our Lives | 3 | |
TOTAL | 15 | TOTAL | 15 |
LEVEL 200 | ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES | ||||||
KCOM 201 | Ghana and Geopolitics of Africa | 3 | KCOM 202 | Media, Culture and Society | 3 | |
KCOM 203 | Foundations of Broadcasting | 3 | KCOM 204 | Comparative Media Systems | 3 | |
KCOM 205
| Introduction to Public Relations | 3 | KCOM 206
| Introduction to Advertising | 3 | |
KCOM 207 | Foundations in Psychology and Sociology | 3 | KCOM 208 | Introduction to Marketing | 3 | |
KCOM 209 | Phonology and Phonetics for Communicators | 3 | KCOM 212 | Introduction to Digital Media Production | 3 | |
UNIVERSITY REQUIRED COURSES | ||||||
KREQ 210
| Academic Writing Skills II | 3 | KREQ 220
| Africa and World Development | 3 | |
TOTAL | 18 | TOTAL | 18 |
LEVEL 300 | ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES | ||||||
KCOM 301 | Communication Research Methods I | 3 | KCOM 302 | Communication Research Methods II | 3 | |
KCOM 303 | Mass Communication Models & Theories | 3 | KCOM 304 | Media Law & Ethics
| 3 | |
KCOM 306 | Internship | 3 | ||||
CORE SPECIALIZATION COURSES | ||||||
KSTC 301 | Principles of Corporate Communication | 3 | KSTC 302
| Branding and Brand Management
| 3 | |
KSTC 303 | Community Relations | 3 | KSTC 304 | Integrated Marketing Communications | 3 | |
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and one for the Second Semester)
| ||||||
KSTC 305
| Social Media for Strategic Communication | 3 | KSTC306 | Brand Visualisation | 3 | |
KSTC 307
| Crisis Communication | 3 | KSTC 308
| Marketing Management | 3 | |
KSTC 309 | Corporate Social Responsibility | KMMJ 304 | Multimedia Reporting | 3 | ||
KSTC 311 | Media Relations | 3
| KMMJ 312 | Broadcast Documentary Production | 3 | |
KSTC 313 | Entrepreneurship | 3 | ||||
TOTAL | 18 | TOTAL | 18
|
LEVEL 400 | |||||||
Semester 1 | Semester 2 | ||||||
Course Code | Course
| Credits | Course Code | Course
| Credits | ||
CORE COMMUNICATION COURSES
| |||||||
KCOM 401 | Media and Gender | 3 | KCOM 400 | Project Work | 6 | ||
KCOM 403 | Global Communication
| 3 | KCOM 402 | Communication and Development | 3 | ||
CORE SPECIALIZATION COURSES
| |||||||
KSTC 401
| Strategic Media Planning and Advertising | 3 | KSTC 402
| Event Management | 3 | ||
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and a minimum of one course for the second Semester)
| |||||||
KSTC 403
| Creative Strategy and Advertising Copywriting | 3 | KSTC 404
| Public Relations Publics ands and Communication | 3 | ||
KSTC 405 | Public Relations Writing
| 3 | KSTC 406 | Mass Media and Public Opinion | 3 | ||
KSTC 407 | Public Relations Planning and Programming | 3 | KDCM 404 | Population and Development | 3 | ||
KSTC 409 | Speech Writing and Public Speaking | 3 | |||||
TOTAL | 15 | TOTAL | 15
|
LEVEL 100
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES | ||||||
KCOM 101 | Introduction to Communication Studies | 3 | KCOM 102 | Business Communication | 3 | |
KCOM 103
| Introduction to Mass Communication | 3 | KCOM 104 | Public Speaking | 3 | |
KCOM 105
| Introduction to Computer and Telecommunication Technology | 3 | KCOM 106 | Introduction to Journalism | 3 | |
UNIVERSITY REQUIRED COURSES | ||||||
KREQ 110
| Critical Thinking Skills | 3 | KREQ 120
| Academic Writing Skills I | 3 | |
KREQ 130
| Numeracy Skills | 3 | KREQ 160
| Science and Technology in our Lives | 3 | |
TOTAL
| 15 | TOTAL | 15 |
LEVEL 200 | ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES
| ||||||
KCOM 201 | Ghana and Geopolitics of Africa | 3 | KCOM 202 | Media, Culture and Society | 3 | |
KCOM 203 | Foundations of Broadcasting | 3 | KCOM 204 | Comparative Media Systems | 3 | |
KCOM 205
| Introduction to Public Relations | 3 | KCOM 206
| Introduction to Advertising | 3 | |
KCOM 207 | Foundations in Psychology & Sociology | 3 | KCOM 208 | Introduction to Marketing | 3 | |
KCOM 209 | Phonology and Phonetics for Communicators | 3 | KCOM 212 | Introduction to Digital Media Production | 3 | |
UNIVERSITY REQUIRED COURSES
| ||||||
KREQ 210
| Academic Writing Skills II | 3 | KREQ 220
| Africa and World Development | 3 | |
TOTAL | 18 | TOTAL | 18 |
LEVEL 300
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES
| ||||||
KCOM 301 | Communication Research Methods I | 3 | KCOM 302 | Communication Research Methods II | 3 | |
KCOM 303
| Mass Communication Models & Theories | 3 | KCOM 304 | Media Law & Ethics | 3 | |
KCOM 306 | Internship | 3 | ||||
CORE SPECIALIZATION COURSES
| ||||||
KDCM 301
| Introduction to Development Communication
| 3 | KDCM 302 | Theories and Practice of Development Communication | 3 | |
KDCM 303
| Poverty and Rural Development | 3 | KDCM 304 | Community Media in Development | 3 | |
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and one for the Second Semester)
| ||||||
KDCM 305
| Participatory Approaches to Development | 3 | KDCM 306 | Community Relations | 3 | |
KDCM 307
| Health Communication in Development | 3 | KDCM 308
| Microfinance and Credit for Development | 3 | |
KDCM 309
| Globalisation and Development
| 3 | KDCM 312 | Economic Development | 3 | |
KDCM 311 | Media and Development | 3 | KMMJ 312 | Broadcast Documentary Production | 3 | |
KDCM 313 | Print Materials Production | 3 | ||||
TOTAL | 18 | TOTAL | 18
|
LEVEL 400
| ||||||
Semester 1 | Semester 2 | |||||
Course Code | Course
| Credits | Course Code | Course
| Credits | |
CORE COMMUNICATION COURSES
| ||||||
KCOM 401 | Media and Gender
| 3 | KCOM 400 | Project Work | 6 | |
KCOM 403 | Global Communication | 3 | KCOM 402 | Communication and Development | 3 | |
CORE SPECIALIZATION COURSES
| ||||||
KDCM 401
| Development Communication Strategies | 3 | KDCM 402 | Project Management and Design
| 3 | |
ELECTIVE COURSES (Select a minimum of two courses for the first Semester and a minimum of one course for the second Semester)
| ||||||
KDCM 403 | NGOs Management and Development | 3 | KDCM 404
| Population and Development | 3 | |
KDCM 405
| Indigenous Knowledge and Development | 3 | KDCM 406 | Social Marketing in Development | 3 | |
KDCM 407 | Group and Team Communication | 3 | KMMJ 406
| Mass Media and Public Opinion
| 3 | |
KDCM 409 | Environment and Development | 3 | ||||
TOTAL | 15 | TOTAL | 15
|
Life at Knutsford Get the full Knutsford experience as you pursue an advanced degree in an inspired setting with ocean views and access to a variety of student services. Small collaborative class sizes ensure each student receives personal attention.
Financial aid is provided ‘as and when’ the aid is available. Students would be informed of all available aid and of the criteria for accessing them. It is the student’s responsibility to apply for such aid. Financial aid provided by the college is strictly for tuition and is not refundable under any circumstance. Students may contact the Students Services Office for details.
TYPES OF FINANCIAL AID PROGRAMME
SSNIT Students Loan
Ghanaian students interested in study loans can access the SSNIT student loans provided by the Government of Ghana through SSNIT. Interested students may contact the Students Services Office for details.
Knutsford Scholarship
Knutsford scholarship is available for Ghanaian students requiring financial aid. The award is based on financial need, academic merit, and achievements.
Whether you’re a working professional pursuing a degree part-time, or immersed in full-time study, you will expand your thinking and widen your network as a Knutsford Business School student. Small classes and accessible faculty mean you’re part of a close-knit, high calibre community that supports your advancement and strengthens your aspirations.
Studying in Perfect Peace Regardless of where or you attend your classes, or how you pace your education, you earn the same degree as your peers. Our campus locations are all centrally located near resources like gyms, beach, restaurants and east – Accra continental open market.